Hello there!
My fascination with design and art began at a young age, leading me to pursue a formal education in Digital Media and Human-Computer Interaction. This foundation has empowered me to create impactful user experiences throughout my 9+ year career as a product designer.
I've covered a diverse landscape, from agencies honing my visual design and front-end development skills, to startups and scale-ups where I've spearheaded growth-driven design initiatives. This pathway has equipped me with a holistic understanding of the product development process, from user research and ideation to prototyping, testing, and launch.
In recent years, I've developed a particular interest in the intricacies of two-sided marketplaces. Working across four marketplace platforms has allowed me to delve into the unique mechanics and challenges of connecting and empowering users on both sides of the equation.
I'm a firm believer in data-driven decision-making and user-centric design. I thrive in collaborative environments, where I can partner with cross-functional teams to craft solutions that resonate with users and drive business success. Whether it's facilitating design workshops or championing user research, I'm passionate about advocating for the user at every stage of the product development lifecycle.
While my roots in UX design continue to inform my process, my experience has broadened my perspective to encompass the wider business impact of design decisions. I'm excited to continue learning and growing as a product designer, and I'm always seeking new challenges that allow me to push boundaries and create truly exceptional user experiences.